CREATIVITY STARTED THE JOURNEY. STORYTELLING GAVE IT PURPOSE.
My creative journey began in 2006 at the University of Tennessee at Chattanooga, designing flyers and promotional graphics for events. What started as a necessity quickly became a passion for visual communication—finding creative ways to capture attention and turn an idea into something people could see, understand, and remember.
After relocating to Memphis in 2009 and attending the University of Memphis, that passion evolved into working with clients to develop clean, effective marketing materials and digital content. As social media began changing the way businesses communicated with their audiences, I expanded into video editing and short-form content, learning how pacing, music, visuals, and storytelling could turn a message into an experience.
In 2017, I stepped behind the camera and added cinematography to the creative foundation I had already built through years
of graphic design and post-production. When the world slowed down during the pandemic in 2020, I used that time to take my craft
to another level—studying cinematography, lighting, camera movement, drone operation, set design, color grading, sound, and advanced post-production. That commitment transformed RichNation from a creative outlet into a full-service visual production brand.
Since then, I’ve produced hundreds of projects ranging from social media content and event recaps to sports productions, commercials, brand films, real estate content, and documentary storytelling. My work has taken me from Dallas, Memphis, Atlanta, and Phoenix to Turks & Caicos and Puerto Vallarta, Mexico, creating content for businesses, organizations, athletes, events, and brands across a variety of industries.
My commercial work has included projects for wine and beverage brands, restaurants, home builders, beauty and skincare companies, real estate, community organizations, and other businesses. I've also produced athletic content for LeMoyne-Owen College Athletics and had the opportunity to capture behind-the-scenes content surrounding the University of Memphis Tigers' Memphis Madness experience.
More recently, my work has expanded deeper into documentary storytelling, sports, cultural and community-driven productions, aerial cinematography, and branded content—projects that have reinforced what I believe separates great visuals from simply owning a camera: understanding the story and knowing how to make an audience feel something.
VISION BEYOND THE CAMERA.
Clients often describe me as a visionary because I have the ability to see where a project can go—even when the complete vision hasn't been developed yet. My approach isn't simply to arrive with a camera and record what's happening. I look at the bigger picture: What story are we telling? Who are we trying to reach? What should they feel? And what should they do after watching?
That philosophy is at the heart of RichNation. Every production begins with purpose. Whether I'm capturing the energy of a live event, the emotion of sports, the personality behind a brand, the experience of a property, or content designed to stop someone from scrolling, attention to detail remains at the center of the process.
Today, RichNation focuses on five core areas:
EVENTS • SPORTS • COMMERCIAL & BRANDING • REAL ESTATE • SOCIAL MEDIA CONTENT
The goal is bigger than creating a beautiful video. It's about creating visual assets that help clients capture attention, strengthen their brand, increase awareness, connect with their audience, and generate greater value from their investment in content.
CAPTURE. CREATE. CONVERT.
After nearly two decades of creative work, technology has changed, platforms have changed, and the way audiences consume content has changed—but the importance of a great story hasn't. The camera is simply the tool, the vision is what makes the difference.
— ABEN RICHMOND
Founder & Creative Director, RichNation
